This season, adidas Originals and the Los Angeles primarily based label, Sporty & Wealthy, have come collectively to current their inaugural collaborative assortment. Impressed by the model’s intrinsic ethos of wellness and self-care, the quintessential assortment performs host to a collection of elevated takes on iconic adidas footwear and attire appears to be like.
Based by the multi-disciplinary artistic Emily Oberg, for the previous a number of years, Sporty & Wealthy has pioneered an method to design that goes far past merely aesthetics. Born as a moodboard, then changing into {a magazine}, a label, and in the end standing for a complete lifestyle, the model channels the spirit of a era looking out to chop by way of the chaos of recent existence.
For his or her first ever collaborative assortment, adidas Originals and Sporty & Wealthy draw on classic sportswear references with a view to talk a holistic message of recent day relaxation and replenishment.
Steeped in basic codes, the attire and footwear providing performs host to an array of fastidiously thought of updates in unisex sizing to among the Trefoil’s most iconic archival silhouettes. Staying true to the label’s imaginative and prescient, a collegiate burgundy model of the Campus 80s, a white and inexperienced makeover of the Samba OG, and a white and collegiate burgundy colorway of the Stan Smith all come replete with a Sporty & Wealthy pearl key ring. In the meantime, the collaborative womenswear choice is highlighted by a distinctly up to date tackle the timeless Firebird Tracksuit – elevated with a number of particulars together with metallic zipper pulls with adidas branding and co-branded embroidery. Made up in two colorways – inexperienced with white accents and white with collegiate burgundy accents – every garment consists from the model’s iconic Beckenbauer Pique cloth and completed with an inside print emblazoned with Sporty & Wealthy’s inspirational wellness mantra.
It wouldn’t be a Sporty & Wealthy assortment, nevertheless, and not using a dutifully imagined marketing campaign to poignantly carry the items to life. Paying homage to the origins of sport, the easy visuals mix sporting heritage, luxurious, and leisure to depict a scene that escapes our hectic trendy world, again to a time of self-care and indulgence.
Crafted as an train in considerate design, the inaugural adidas Originals x Sporty & Wealthy assortment launches on November twenty second on CONFIRMED and on sportyandrich.com.
