The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

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The world’s leading brands in sports, gaming and technology  have come together to give players the power to play connected.

Made by adidas, powered by Jacquard™ by Google and gamified through EA Sports™ FIFA  Mobile, the adidas GMR creates a brand-new category of football innovation that enables players to impact  virtual performance  with real-world play.

A smart insole placed within any adidas footwear powered by a Jacquard Tag, uses advanced machine-learning algorithms enabling adidas GMR to recognize the actual physical movements footballers make on-pitch including measuring kicks, shot power, distance and speed.

The connection to FIFA  Mobile allows players to complete unique challenges and hit milestones each week, including improving their Ultimate Team Overall (OVR), unlocking in-game rewards and ranking in global leaderboards. The more they play in the real  world, the better their EA SPORTS FIFA  Mobile Ultimate Team™ becomes. Through the support of FIFA eFootball & Gaming, the GMR project is able to enhance the experience for players of FIFA Mobile around the world, becoming an innovation that leverages technology to improve the experience of football fans.

adidas GMR will be available to purchase online at adidas.com/gmr and in select adidas stores and will have an RRP of £29.95 / €34.99 / $35.

FIFA Mobile is available to download in the App Store (iOS) and Google Play Store (Android) and enables players to connect directly to adidas GMR.

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