Extra time Elite, OTE, has agreed to a multi-year partnership for adidas to change into the league’s unique attire and footwear sponsor. This deal marks a significant milestone for OTE, and comes on the heels of the league sending 15 gamers to the professionals in two years, together with two high 5 picks within the NBA draft. OTE and adidas are each dedicated to an athlete-first technique, placing the wants and priorities of OTE gamers on the forefront of the partnership. OTE gamers have an unprecedented alternative to construct relationships with adidas, and the model in flip secures early publicity to next-generation stars.
Along with attire, footwear and different on-court gear, adidas will present academic alternatives for OTE gamers starting from product testing to visiting adidas headquarters to mentorship alternatives and NIL preparedness.
Extra time, the mother or father firm of OTE, has an enormous digital footprint and confirmed experience in fan engagement. League content material reaching throughout all platforms together with Amazon Prime Video offers adidas added publicity to an engaged, lively and extremely social fan base. The league has two of the 5 most-viewed groups of all professional sports activities groups on TikTok and successful collection, “One Shot,” protecting final season is now streaming on Prime Video.
“adidas is concentrated on the subsequent technology athlete and shopper, and we’re thrilled to be aligned with a model pushing boundaries in basketball,” mentioned Jack Jenkins, VP, League Partnerships, Extra time. “adidas’ dedication to listening, studying and creating merchandise that mirror the imaginative and prescient of the gamers is precisely in-line with the mission and values at Extra time Elite, making them the right associate for us as we push our league to new heights.”
“Our new partnership with Extra time Elite permits us to interact with and empower elite younger basketball gamers early of their taking part in profession,” mentioned Eric Clever, adidas Normal Supervisor of World Basketball. “This can be a continuation of all we do to assist younger athletes, and doubles down on our dedication to basketball within the U.S. Moreover, this partnership will present us a chance to assist athletes succeed each on and off the courtroom, whereas permitting rising gamers to expertise one of the best of a few of our merchandise.”
As part of the rollout, adidas and Extra time Elite debuted the model identities and uniforms for all eight groups of their league.
adidas is at the moment a sponsor for Extra time’s 7v7 league, OT7, and can proceed to search for alternatives to construct its partnership with Extra time.
About adidas
adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 59,000 individuals throughout the globe and generated gross sales of € 22.5 billion in 2022.
About Extra time Elite
Extra time Elite is an eight-team league with groups primarily based in Atlanta and different cities across the nation. The groups function a few of the high 17-19 yr outdated basketball gamers globally, each skilled and novice. OTE, owned and operated by Extra time, brings followers as shut as potential to the motion by broad digital distribution on social accounts with almost 100 million followers and a streaming deal on Amazon Prime Video. OTE offers two paths – knowledgeable, salaried path and a scholarship path for amateurs, and each participant will get the identical entry to world-class teaching, state-of-the-art coaching services and built-in information and analytics, along with a rigorous and customised educational program at OTE Academy.
OTE is sponsored by adidas, Bevel, Gatorade, GMC, State Farm and Topps.
