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adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*

Adidasblog Editor by Adidasblog Editor
September 14, 2023
in RUNNING
0
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*
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At this time, adidas unveils the 138g ADIZERO Adios Professional Evo 1, its lightest ever innovation-packed racing shoe.

With lighter footwear comes the chance for better pace. The revolutionary road-racer is the lightest racing shoe throughout the adidas working footwear vary* – 40% lighter than another racing supershoe it has ever created. Lighter than ever and filled with the most recent know-how, the industry-defining shoe is optimized to enhance working financial system and supply runners with better power return.

The ADIZERO Adios Professional Evo 1 is our personal ‘Unimaginable is Nothing’ story. We set ourselves the purpose to create a racing shoe that’s filled with the know-how formidable runners have come to like within the ADIZERO franchise, however at a weight we’ve by no means seen earlier than at adidas.

Patrick Nava, VP Product, Operating & Credibility Sports activities at adidas

“To do that, we explored each factor of a racing shoe, balancing what we may take away or change to cut back the load. Created with and for the quickest highway racing athletes, this shoe is designed to assist formidable runners go even quicker on race day.  We’re excited to see a few of our greatest athletes lacing up in these footwear in Berlin and different Main Marathons this fall season”.

Epitomizing the evolution of the ADIZERO franchise, the ADIZERO Adios Professional Evo 1 contains a revamped geometry with a first-of-its-kind forefoot rocker, positioned at 60% of the size of the shoe. This innovation is lab-tested to set off ahead momentum and enhance working financial system.

The shoe additionally advantages from adidas’ newest materials innovation together with:

  • REVOLUTIONIZED LIGHTSTRIKE PRO – The most recent model of the record-breaking LIGHTSTRIKE PRO foam is crafted in a non-compression molding course of. Created with a cutting-edge manufacturing course of, this not solely reduces weight considerably, but additionally supplies better power return for runners. Alongside this, the development of the shoe has been optimized to cut back the load, together with the removing of the sockliner.
  • NEW OUTSOLE TECHNOLOGY + LIGHTWEIGHT UPPER – The outsole contains a new cutting-edge outsole know-how for optimum traction at a considerably decrease weight. A brand new light-weight mesh higher completes the light-weight strategy of the entire shoe.

All through the event course of insights had been gathered from elite athletes throughout in-camp coaching and testing in Kenya and within the adidas labs on the HQ in Herzogenaurach, Germany together with reigning Olympic champion and two-time Main Marathon winner Peres Jepchirchir and two-time Main Marathon winner Benson Kipruto. Insights had been additionally gathered from German nationwide champion Amanal Petros and final yr’s Berlin Marathon winner Tigist Assefa.

Talking in regards to the shoe, Tigist Assefa stated: “That is the lightest racing shoe I’ve ever worn and the sensation of working in them is an unimaginable expertise – like nothing I’ve felt earlier than. They allow me to place my full give attention to the race, which is strictly what you need as an athlete. I really feel able to defend my title in Berlin and might’t wait to lace up at first line in these.”

The shoe, minimalist in design, options translucent and see-through supplies, appearing as a metaphor for its lightness.

Bold runners will be capable to join from September 14th for the prospect to get their arms on a restricted variety of pairs, with a second drop to comply with in November 2023. The ADIZERO Adios Professional Evo 1 will price $500/€500. To search out out extra, please go to: https://www.adidas.com/IH5564.

Observe the dialog on Instagram, Fb and Twitter utilizing #Adizero Adios Professional Evo 1 and @adidasrunning

Later this month, all of the fashions within the ADIZERO franchise – together with the race-winning ADIZERO Adios Professional 3 – will likely be launched in a recent new look.



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Tags: adidasAdiosADIZEROEvoFUTURELAUNCHESlightestPROracing

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