adidas celebrated historical past within the making yesterday because the College of Nebraska-Lincoln Ladies’s Volleyball group broke the attendance report for any ladies’s sporting occasion in world historical past – internet hosting 92,003 at Memorial Stadium for Volleyball Day in Nebraska.
College students, followers and neighborhood companions gathered on the Nebraska Coliseum for Rally on the Coliseum, the official occasion pep rally hosted by adidas and the College of Nebraska-Lincoln. Attendees joined for campus video games, giveaways and participant appearances in recognition of this system’s outsize contribution to ladies’s sports activities and inclusive sport tradition within the Cornhusker state and past.
Later that day, a roaring crowd packed into Memorial Stadium to see the Huskers defeat Omaha 3-0.
“adidas is concentrated on driving long-term equality in sport – and this milestone occasion is such an unimaginable illustration of that work in movement,” stated Jeanne Schneider, director of NCAA advertising and marketing and licensing at adidas. “At present is a historic day – however it’s solely simply the beginning, and a primary take a look at what’s attainable for the way forward for ladies’s sport.”
Constructing on adidas’ dedication to spend money on the following technology of athletes and help their futures, the model has signed All-Massive Ten First Group participant Lexi Rodriguez to a Title, Picture and Likeness (NIL) deal. Lexi will proudly symbolize the three stripes and take part in model advertising and marketing campaigns. Rodriguez led the Huskers to a nation-leading .128 opponent hitting proportion with 4.26 digs per set in her sophomore season, incomes her a spot on the All-Massive Ten First Group and AVCA Second-Group All-American.
“I’ve seen first-hand simply how dedicated adidas is to the game and pushing ahead the ladies’s recreation,” stated Lexi Rodriguez. “I’m so proud to formally be a part of the three stripes household and kick off this new chapter of my profession in volleyball.”
adidas stays dedicated to making a extra equitable future in sport, becoming the primary main sports activities model to enact a wide-sweeping, equitable and inclusive Title, Picture, Likeness (NIL) community for student-athletes in March 2022. Only a few months later, the model announced the signing of 15 feminine student-athletes to NIL offers to have fun Title IX’s fiftieth anniversary. Yesterday’s historic occasion and new signing represents a monumental step ahead for Nebraska volleyball and adidas appears to be like ahead to much more alternatives to accomplice with the College to develop ladies’s sports activities.
Followers, college students and alumni can take part celebrating this historic second in ladies’s sports activities with College of Nebraska gear, together with the newly launched Nebraska Rivalry shoe, at adidas.com/us/nebraska_cornhuskers. Discover adidas Volleyball gear at adidas.com/us/volleyball.