This season, adidas and Yohji Yamamoto flip their consideration to one of many world’s hottest sporting pastimes as they tackle operating for the primary time. Conceptualized as an ongoing sequence of launches, Y-3’s entrance into efficiency operating gear adroitly matches the avant-garde designer’s understated ethos, championing an undeniably DIY athletic endeavor.
“The sports activities world and its expertise look for necessity, practicality, or performance whereas trend is searching for the alternative […] Y-3 is a robust examination of the mix of sport and elegance and the strain brought on by mixing custom with all that’s fashionable”, explains Yohji himself.
Persevering with their groundbreaking exploration of efficiency athletic-wear and renegade design, adidas and Yohji Yamamoto start by bringing the Japanese designer’s rebellious spirit to the world of operating with an Adizero capsule that daringly subverts purposeful gear for a brand new daybreak. A brand new tackle efficiency footwear, attire, and equipment, each bit within the staggered capsule assortment is a one to 1 reimagination of adidas operating merchandise, reborn via Yohji’s perspective.
The primary dynamic operating footwear providing options 4 distinctive silhouettes – the Y-3 BOSTON 11, the Y-3 TAKUMI SEN 9, the Y-3 ULTRABOOST LIGHT, and the Y-3 RUNNER 4D FWD – every with brushstroke Three Stripes and Yohji Yamamoto signature particulars.
Accompanying the launch of the gathering is a set of transferring visuals, shot throughout upstate and concrete New York, which seize the uncooked feelings of operating via intimate vignettes that supply a glimpse into in-between moments of pause.
Arriving on Might twelfth, the inaugural Y-3 Adizero Working footwear assortment is accessible globally at adidas.com/y-3, on CONFIRMED, in retailer, and thru choose retailers. Runners and non-runners alike can anticipate additional attire, equipment, and footwear launches all through the season.