As we speak, adidas proudly broadcasts the extension of its partnership with Grambling State College, an HBCU and member-school of the College of Louisiana System. Forward of the renewed five-year partnership that kicks off on July 1, GSU might be debuting the formally licensed Grambling State College x D.O.N. Concern #4 unique colorway within the 2023 NBA All-Star Weekend HBCU Basic on February 18. Particulars for the collaborative launch embrace Grambling State College’s emblem on the tongue, a striped sock liner and black and gold higher honoring the GSU Tigers.
“It’s actually thrilling to be part of this second with adidas and Grambling State College,” says athlete accomplice Donovan Mitchell. “Im proud to be giving again to the neighborhood, each with adidas extending its partnership and with the discharge of the D.O.N. Concern #4 unique colorway at All Star Weekend.”
Grambling State College has a wealthy historical past as a cultural disruptor, offering immeasurable alternative to the Black neighborhood inside Louisiana way back to 1896. With sights set on persevering with this legacy and championing progress in people and communities alike, the adidas and Grambling State College partnership will embark on an array of initiatives that can additional the imaginative and prescient of one of the crucial built-in, invaluable sideline partnerships in HBCU historical past:
- Internship for one Grambling State College pupil in adidas’ North America headquarters in Portland, OR
- Annual funding to assist hiring a fellow from the McLendon Basis Minority Management Initiative
- Elevated on-field, licensed and sideline product together with three footwear silhouettes in 2023 to have fun the elevated partnership (and extra in subsequent years)
- Entry and assist for taking part within the NIL Affiliate Community pupil athletes
- Shared programming our model companions Black Ambition and Athlete Ally
- Inclusion in future adidas model campaigns together with Bear in mind the Why and Honoring Black Excellence
A storied establishment, Grambling State College may have a chance to shine a highlight on the significance of athletics, lecturers, and tradition of the HBCU neighborhood on a nationwide stage in partnership with adidas, a model based on the tenets of neighborhood and pinnacle efficiency.
About adidas
adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021.
