adidas presents the inaugural Consortium Cup – a first-of-its-kind 4 week lengthy footwear design match with 16 of the world’s most iconic sneaker shops going face to face for the possibility to be topped champions.
Organized in a 4 spherical knockout format, the Consortium Cup follows as Overkill, Good Kicks, Hanon, END., Xhibition, Footpatrol, Further Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita Sneakers compete in a collection of sneaker design impressed challenges. With the Spherical of 16 focussing on adidas’ basic silhouettes, the Quarterfinal highlighting the Three Stripes’ basketball legacy, the Semi-Closing exploring operating innovation, and a top-secret Finale, every spherical is about to tackle a selected theme associated to the model’s storied heritage.
Each Thursday the competitors will open for 48 hours – everybody holding a Confirmed account will be capable of vote for his or her favourite designs immediately within the app. The shop receiving probably the most votes in every matchup will progress deeper into the match. The profitable shoe from every spherical might be produced in restricted portions and made out there for buy at a later date – with a complete of 15 sneakers making it from idea to retailer cabinets.
However that’s not all, all through the length of the match, Confirmed will play host to an array of content material – from behind the scenes appears to gameday fashion evaluation delivered to you by Snoochie Shy and Craig Mitch.
Spherical one of many match kicks off on February sixteenth: tune into Confirmed to comply with the motion.
The Consortium Cup: 30 designs, 16 shops, 4 rounds, 1 champion.