- adidas and the Italian Soccer Federation (FIGC) are proud to current their first joint product assortment of the brand new partnership devoted to the Azzurri and Azzurre, most notably the brand new Dwelling and Away jerseys, impressed by marble, a pure, geographical and cultural aspect that represents Italy, accessible from immediately, 17th of January
- To mark this historic second, adidas and FIGC are launching the marketing campaign “The Search – La Ricerca”, a symbolic journey by means of the Italian identification traits, aimed to enhancing the Italian soccer historical past and the identification of the nation, encompassing the previous, current and future, because of a collection of cameos by Italian soccer stars Donnarumma, Rosucci, Del Piero and artist Blanco
Right this moment, adidas is presenting its first product assortment for the Italian Nationwide Soccer groups, created in collaboration with the Italian Soccer Federation (FIGC).
Ranging from January 1st, 2023, as beforehand introduced, adidas is the official accomplice of the Italian Soccer Federation (FIGC) and outfits all of the Italian nationwide groups (males’s, girls’s, youth, futsal, seaside soccer and e-sports).
Bjørn Gulden, Chief Govt Officer at adidas, stated: “Italy is likely one of the most storied and profitable nationwide groups in all of soccer. We’re very proud to formally welcome the FIGC and all its groups to the adidas household and we stay up for a profitable partnership collectively. On the similar time, we’re tremendously excited to lastly have the ability to share with the world our incredible lineup of merchandise together with lovely dwelling and away kits. They’re quintessentially Italian and stylish whereas staying true to the long-lasting heritage of the ´Azzurri`.”
Gabriele Gravina, President of the Italian Soccer Federation (FIGC), commented: “Right this moment we’re coming into into a brand new period and we’re proud to be doing it with adidas, which has greatest interpreted, and in a contemporary method, the fervour and the custom of the Azzurri. For 113 years, the Italian nationwide soccer workforce has represented an emblem of values and elegance world wide, our soccer equipment is a nationwide heritage that goes past sport, as a result of it transmits emotions that unite folks of various ages, sexes and social backgrounds. The female and male nationwide soccer groups characterize a powerful aspect of identification, that we’ll improve to the fullest with this new partnership.”
The brand new “dwelling” equipment will probably be worn on the pitch tomorrow Wednesday January 18th within the pleasant match Underneath 18 between Italy and Spain deliberate on the Technical Federal Centre of Coverciano (Italy). That is the primary time a youth workforce debuts the brand new jersey forward of the principle Nationwide squad.
THE NEW ADIDAS X FIGC COLLECTION
A lot of the gathering’s design is impressed by marble, a pure, geographical and cultural aspect that represents the entire of Italy and has been current in lots of monuments and locations all through the Italian Peninsula over the centuries.
The ‘Dwelling’ equipment, which boasts a blue color base as per custom, sees marble, a component that’s replicated on the material by means of guide work that mixes conventional craftsmanship of uncooked supplies and extremely modern methods, as a focal inspiration on each jersey and shorts for a cohesive and fantastically built-in design.
Along with the unique sample, there are different references to Italian tradition on the ‘Dwelling’ equipment, such because the Tricolour particulars delicately inserted on the shoulders: a sublime borderline has been added to every of the three adidas stripes to recreate the colors of the Italian flag. The Tricolour can be current on the jersey sides and edging. Lastly, the again of the collar bears the phrase ‘Italia’, fully customised with a transparent reference to Roman engravings, the identical method used within the lettering of the gamers’ names and within the numbering of the jerseys.
The sleeves and collar are adorned with delicate however placing gold particulars, which embellish the equipment as a reminder of the Federation’s successes.
The adidas emblem and the brand new FIGC crest emblem, launched within the latest days, are heat-applied and positioned on the entrance centre at chest top.
The ‘Away’ equipment can be strongly impressed by marble, that makes a daring return because of the sunshine shade of the bottom: the predominant color is ‘off-white’, with a transparent reference to the uncooked materials that distinguishes the entire equipment, embellished by the graphic design with navy blue and gold veining.
The ‘Away’ equipment options the identical Italy-related particulars, such because the Tricolour on the three adidas stripes and the ‘Italia’ lettering.
Each kits are created utilizing the very best adidas improvements, specifically supplies that enable athletes to really feel comfy because of HEAT.DRY expertise, optimized to supply gamers with most consolation and breathability throughout sports activities efficiency. The jerseys are made out of 100% recycled supplies.
The broader vary enhances the ‘Dwelling’ and ‘Away’ with items together with an anthem jacket, created in a novel double-sided design, and the warm-up merchandise that share the marble aesthetic in a color palette that connects to the Italian Tricolour. Finishing the gathering is a spread of coaching merchandise, once more in daring blue and white with accents from the Tricolour, that enable for one feel and appear for the participant throughout each a part of representing the nationwide workforce.
The gathering is out there from immediately on adidas.com Italian Soccer Federation http://www.adidas.it/italia and app, within the adidas shops, on the FIGC Retailer and at chosen authorised retailers.
For extra data go to adidas.com/football or observe @adidasfootball on Twitter or @adidasfootball and @adidasita on Instagram to hitch the dialogue.
THE CAMPAIGN “THE SEARCH – LA RICERCA”
The brand new partnership between adidas and FIGC is being launched by means of a devoted marketing campaign, “The Search – La Ricerca”, which features a Launch Movie that includes in a hunt for a treasured treasure a number of nationwide workforce champions from the previous and the current – Gianluigi Donnarumma, Martina Rosucci and Alessandro Del Piero – and a remaining particular visitor star – the artist Blanco.
“The Search – La Ricerca” is the story of the bodily and emotional efforts of a younger boy in a forest with a magical environment, ending with the invention of the Azzurri jersey, a useful a part of Italy’s nationwide identification. On the similar time, this expertise symbolises the seek for the Italian in everybody and the widespread sense of belonging to the identification of the nation, necessary values to go on to the longer term and to the brand new followers of the Azzurri in a symbolic handover between nationwide workforce icon Del Piero and singer Blanco, an idol of the youthful era of Italians. The ultimate scenes, set on a soccer pitch in Rome, present Blanco enjoying light-heartedly along with his friends and the brand new nationwide workforce star, Donnarumma.
The marketing campaign, showcased throughout all main social media and digital platforms worldwide, was created in strict collaboration between adidas and the Italian Soccer Federation.
adidas is a worldwide chief within the sporting items trade. Headquartered in Herzogenaurach, Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021.