With the FIFA World Cup Qatar 2022™ on the horizon, at present adidas launches the most recent chapter of its Unimaginable Is Nothing marketing campaign, celebrating how the enjoyment of soccer unifies gamers and followers the world over.
The month-long marketing campaign kicks off with The Household Reunion movie, which sees icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come collectively for a reunion like no different.
Rooted in soccer tradition, World Cup nostalgia and event preparations, the world’s greatest gamers alongside mega soccer fan Stormzy, showcase their particular person rituals and remind followers why the essence of this event is so particular. With every scene crammed with memorable moments, gamers and locations, the movie builds anticipation for the infinite prospects of the month forward and is impressed by the angle that when soccer is all the things, Unimaginable is Nothing.
Florian Alt, VP International Model Comms at adidas, speaks on The Household Reunion: “There’s a uncommon second, as soon as each couple of years, originally of the World Cup when it really seems like unattainable is nothing. A time when gamers and followers come collectively united by the assumption that they are going to convey the trophy dwelling.”
“Throughout the subsequent month we’ll see new gamers break on to the scene, an underdog beat the chances, unbelievable targets and widespread celebrations happening throughout the globe. It’s exactly that spirit that our marketing campaign hopes to encourage in followers all over the world.”
With a full month of unmissable moments undoubtedly forward, adidas will proceed to have a good time its world soccer household all through the event with iconic participant moments, world social media activations and the creation of the ‘Al Rihla Enviornment’ – an official adidas fan zone on-the-ground in Qatar. The immersive expertise will give followers the chance to observe each recreation reside, check their abilities on the specifically designed pitch, be in with an opportunity of assembly their favourite soccer legends and seize a spread of content material via augmented actuality.