- On World Psychological Well being Day the 2 international manufacturers are coming collectively for the primary time
- Via adidas membership program ‘adiClub’, shoppers can entry Calm Premium
- The partnership will begin as a pilot within the UK and the US from October 17th
On World Psychological Well being Day adidas has introduced a brand new partnership with Calm, the world’s main psychological well being platform. The 2 main manufacturers are uniting with the ambition of progressing sports activities efficiency by supporting psychological wellbeing.
The partnership will kick off as a pilot within the UK and the US with adiClub members with the ability to redeem factors to unlock Calm Premium providers. There can even be a specifically tailor-made set of Calm created content material obtainable to all international customers, curated by adidas and aligned to supporting sports activities efficiency.
The preliminary collaboration shall be constructed behind the idea of ‘Relaxation. Restore. Carry out’ with the observe of mindfulness and psychological health serving to to strengthenhow athletes of all ranges carry out. Long term the ambition shall be to discover a variety of co-created, distinctive, and experience-based advantages for adiClub members in addition to a broader integration of two model’s ecosystems.
We’re dedicated to bringing our adiClub members the world over an unrivalled expertise of our model – whether or not that’s by entry to our most enjoyable merchandise, distinctive experiences solely we will ship, or unlocking methods to upskill and progress. This partnership with Calm supplies our members with psychological wellbeing teaching and coaching by the lens of sports activities efficiency and we’re excited to see how we will construct on the collaboration.
Scott Zalaznik, Chief Digital Officer adidas
Psychological and bodily wellbeing are deeply intertwined, but usually supported individually. Our partnership with Adidas will start to convey psychological and bodily well being nearer collectively, and we look ahead to persevering with to convey these advantages to professionals and amateurs alike within the coming years.
Fergal Walker, Calm’s VP Partnerships
adiClub is celebration of the folks and tradition that makes up adidas. The free membership program connects everybody from sneakerheads and athletes, to individuals who simply love their weekly run. It’s a membership that rewards folks for doing what they love: pursuing their health, type, and private objectives.
Turn out to be an adiClub member right this moment, acquire factors and have the possibility to redeem the partnership rewards. Join HERE in case you are UK primarily based or HERE in case you are primarily based within the US.
Be sure to test your account part on adidas.com to activate your rewards from October 17th.
