- The adidas x SOUL CAP partnership goals to advertise higher range and inclusivity on the earth of swimming, by serving to to interrupt down social limitations within the sport.
- The debut swim cap has been designed for folks with lengthy or voluminous hair in a variety of sizes, for adults and youngsters, in an unique linen inexperienced colorway.
- The adidas x SOUL CAP swim cap shall be accessible at adidas.com and by way of the adidas app from Sept 1 2022.
At the moment, adidas proclaims its first swim cap made in partnership with London-based start-up SOUL CAP, which shall be accessible from 1st September. This collaboration – which follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges final summer season – is a part of the model’s ongoing dedication to make water sports activities extra accessible.
SWIM FOR ALL
adidas and SOUL CAP share the idea that sport belongs to all. However it could solely belong to all, if all who need to take part, can.By providing a swimwear product – designed for a variety of hairstyles – the manufacturers are becoming a member of efforts on their quest to extend entry and inclusivity in swimming.
Celine Del Genes, adidas International Basic Supervisor Specialist Sports activities, commented: “We’re excited to collaborate with SOUL CAP to collectively sort out certainly one of swimming’s largest limitations: accessibility. We’re pushed to make the water a extra enjoyable, inclusive and social house and this partnership is one other step ahead in making that ambition a actuality for all.”
The thought for SOUL CAP was born in 2017 when founders Michael Chapman and Toks Ahmed took up grownup swimming classes, after not having discovered learn how to swim as kids. They seen an issue throughout their lessons – each swimmer wore the identical dimension swim cap, it doesn’t matter what coiffure they’d, which frequently resulted in folks battling ill-fitting caps. This commentary led to them creating SOUL CAP, an organization that makes swim caps designed for folks with lengthy or voluminous hair.
Michael Chapman and Toks Ahmed, SOUL CAP co-founders, commented:“Partnering with adidas has given us a world platform to carry conversations across the limitations and lack of accessibility to swimming. By this collaboration, we hope to encourage extra folks to take up the game and construct confidence within the water in order that they can also expertise the thrill of swimming.”
The adidas x SOUL CAP swim cap is made out of 100 per cent silicone, which creates much less snag on the hair making certain a extra snug match. Constructed with further house, it supplies a comfortable match and tight seal to maintain lengthy and voluminous hair dry and wholesome by each kind of swim. The gathering consists of an grownup cap in sizes Common-XXL and a kids’s cap in sizes Common-L, in an unique linen inexperienced colorway.
The adidas x SOUL CAP assortment shall be in the stores on adidas.com and by way of the adidas app from Sept 1 2022.
For additional data please go to adidas.com/Swimming or observe @adidas_swim on Instagram to hitch the dialog, utilizing #adidasxSOULCAP, #adidasSwim and #adidas.
Notes to editors:
About adidas
adidas is a world chief within the sporting items business. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021. For extra data, please go to adidas.com and observe us on Twitter or Instagram below @adidas.
About SOUL CAP
Based by greatest mates Michael Chapman and Toks Ahmed in 2017, SOUL CAP is not only a model – it’s a motion. On a mission to make ‘Swim For All’, Michael and Toks intention to deliver inclusivity and accessibility to the game they love. Creating inclusive swimwear is simply the beginning – it’s about constructing confidence within the water, breaking down social limitations, and talking up for each swimmer and learner who desires to attain extra. SOUL CAP are altering the narrative on a life-saving talent that brings a lot pleasure to so many individuals – by creating alternative for each particular person to become involved.
After taking an grownup swim class, Michael and Toks met a girl on the pool who had afro hair and was struggling along with her swim cap. The extra they considered it, the extra they realized simply how loopy it was that each swimmer wears the identical dimension cap, irrespective of how a lot hair they should squeeze into it. This commentary led to them creating SOUL CAP, an organization that makes swim caps designed with further room on the crown for these with lengthy or voluminous hair.
