Y-3 triumphantly returns to current the closing chapter of its Fall/Winter 2022 assortment. Representing the ultimate iteration of the model’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of many label’s most revered and lasting motifs – unique prints – as adidas and Yohji Yamamoto fearlessly reimagine historic seems to be and textures for a brand new period.
Subversively exploring the year-long theme of collective reminiscence, the newest chapter attracts on Yohji Yamamoto’s inherently rebellious spirit. With Y-3 shifting its artistic focus to a distinctly textural idea – Recollections of Exotics – the German sportswear model and the Japanese visionary recall a legacy of animal prints and iconography, distorting iconic signifiers by means of a slew of all-over print graphics.
The seasonal providing is highlighted by a collection of items that juxtapose leopard prints and expressive materials with muted palettes, useful particulars, and dynamic sporting silhouettes. Curated as a daring mix of previous and future, the gathering clashes the model’s unmatched heritage with its progressive imaginative and prescient for tomorrow. A quintessentially avant-garde footwear providing, in the meantime, sees the Y-3 TERREX SWIFT R3 GTX, the Y-3 ULTRABOOST 22, the Y-3 RUNNER 4D, the Y-3 QASA, and the Y-3 MAKURA obtain makeovers in an earthy palette.
Accompanying the launch of Fall/Winter 2022 Chapter 4 is a strong visible marketing campaign that oscillates evocatively between thriller, intrigue, and sporting dynamism. Shot by Heji Shin with artistic course from Jamie Reid and styling from Robbie Spencer, the expressive visuals channel a visceral, slightly than understated, interpretation of Y-3’s previous, current, and future. As soon as once more centering on a set of rebellious figures, the fashions reinterpret the iconicity of sporting celebrations by means of a distinctly creative lens. As a thumping rating reverberates by means of the display screen, the marketing campaign movie compellingly explores the textural qualities of the gathering by means of layered sounds and lighting.
Arriving between September 1st and October fifteenth, Y-3 Fall/Winter 2022 Chapter 4 is out there globally at adidas.com/y-3, in retailer, through adidas CONFIRMED and thru choose retailers.
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