- The adidas x Thebe Magugu assortment options vibrant and expressive sport and magnificence designs that remember group, heritage, and id, impressed by the South African designer’s upbringing
- Powered by adidas and Thebe’s ardour for inclusivity, this function-meets-fashion feminine assortment contains modesty swimwear, inclusive sizing in sizes XL to 4XL and gender-neutral items
- Every efficiency piece within the assortment options main efficiency expertise made partly with recycled supplies, with the tennis clothes set to function on world-class gamers throughout probably the most outstanding hardcourt tournaments,
- The gathering drops on 1 August 2022 for adiClub members and to all on August 15 2022 and is obtainable through adidas.com/thebemagugu
As we speak, adidas unveils the primary of two drops with South African luxurious designer, Thebe Magugu. The debut assortment for ladies options the celebratory and joyful art work of a girl dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mom, aunt and grandmother, and the theme of femininity, interwoven with main adidas materials expertise. Every garment options an summary collection of vivid and punchy colours together with, affect orange and yellow, accents of shock pink, backgrounded by pulse lilac. The gathering spans throughout sports activities together with working, swimming, coaching, tennis, soccer, and biking alongside a set of informal way of life clothes.
United by a shared ardour for inclusivity and kinship, the gathering features a three-piece modesty swimwear set made partly with recycled supplies and chlorine resistant material that’s light-weight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral items with UNITEFIT – a match system that’s created with a spectrum of sizes, genders, and types in thoughts.
The high-performance tennis items will likely be premiered throughout one of the crucial outstanding hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who’re obsessed with exhibiting assist for what issues and inspiring variety and inclusivity on and off the courtroom. The tennis assortment options the Purple NY UNITEFIT Tennis Costume, delivering model and performance, made partly with recycled supplies.
Alongside the efficiency items, the assertion Originals appears embrace the Originals Crop T-shirt, in white and semi pulse lilac, delivering basic streetwear model, and the Originals 7/8 Leggings, a go-to selection for each event. The collaboration additionally contains remixes of iconic adidas footwear silhouettes together with the Stan Smith, Nizza Platform, Astir and Discussion board footwear, which function design accents from Thebe Magugu’s signature prints. Reflecting adidas’s dedication to consciously crafting efficiency supplies, hero types and items have additionally been made partly with recycled supplies, just one of many improvements that characterize our dedication to assist finish plastic waste.
Thebe Magugu, designer, commented:
I’m infinitely impressed by the vitality of the ladies in my life and the heritage of my place of origin. Bringing collectively such private tales by design and mixing them with adidas’ iconic efficiency and way of life items has been a tremendous course of. The gathering actually celebrates all of the optimistic influences round me, and a way of group that’s so essential to me. I hope it evokes the identical joyful feeling in those that put on it.
The tennis items will likely be worn by world-renowned gamers throughout one of many sport’s most iconic tournaments this summer time – I’m proud to play a small half in championing the game and serving to to make it extra inclusive.”
Hero items inside the assortment spanning efficiency and Originals embrace:
adidas x Thebe Magugu Swim Hijab (HN8167): The Swim Hijab is constituted of chlorine resistant material that is ultra-flat, light-weight and chlorine resistant. It additionally comes with an adjustable interior cap to make sure hair is stored tucked away and an outer layer that gives full protection.
adidas x Thebe Magugu Quick Jacket (HI5626): The Quick Jacket options daring graphic options and a clean woven material with a light-weight really feel for quick working and racing. It additionally has a water-repellent end to assist shrug off gentle rain. The jacket is made partly with 100% recycled supplies Parley Ocean Plastic.
adidas x Thebe Magugu NMD (GX2074): A true illustration of favor intersecting with efficiency. The Originals NMD Coach mixes top-tier athletic expertise with on a regular basis model. Combining avenue smarts with inexperienced credentials, for cafe lounging, every day pavement pounding and fitness center work, or whichever exercise is desired, the NMD is all about holding the tempo of the every day grind.
The second drop of the season, in October 2022, options the Thebe Magugu Fowl of Paradise plant print that represents the thought of unbridled pleasure and freedom, which unites with adidas efficiency expertise such because the increase midsole, in a yoga look alongside the revival of the button-down jogger and assertion tee.
The adidas x Thebe Magugu Mainline Drop 1 assortment will likely be accessible from August 1, 2022 for adiClub members early entry, and to all on August 15, 2022 through adidas.com/thebemagugu.
adidas is a world chief within the sporting items business. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 individuals throughout the globe and generated gross sales of €21.2 billion in 2021.
About Thebe Magugu
Thebe Magugu is a South African clothier who garnered important approval for his considerate and creative collections that touch upon historical past, tradition, and politics. His work and designs give attention to social storytelling by conventional graphic language and group work.