As Y-3 continues its ongoing twentieth Anniversary celebrations, adidas and Yohji Yamamoto return to current the model’s third seasonal providing. Constructing on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of many model’s most iconic colours – Orange – as Y-3 delves into the previous with the intention to boldly envisage a visceral new future.
Audaciously exploring the theme of collective reminiscence, the most recent providing from Y-3 sees adidas and Yohji Yamamoto delve into their shared previous to contemplate Reminiscences of Orange. A synonymous image for Y-3, Orange has been the first colour of the model’s emblem for a few years. For Fall/Winter 2022 Chapter 3, the model shines a lightweight on this most iconic of signifiers, contrasting the luminosity of the pantone with black and impartial palettes, whereas concurrently incorporating evocative references to a sport that has remained an never-ending affect – soccer.
The seasonal providing is highlighted by a collection of items that characteristic contrasting logos, daring blocking, and, after all, fluorescent Orange colour palettes. Conceived as a harmonious cacophony of contrasts, the gathering additionally boasts new takes on soccer crest logos and reimagined workforce sponsor graphics. In the meantime an array of dynamic footwear sees the Y-3 HOKORI III, the Y-3 ULTRABOOST 22, and a brilliant Orange colorway of the enduring Y-3 QASA take heart stage, in addition to ushering within the arrival of the model’s expressive tackle an archival adidas traditional: the Y-3 GAZELLE.
Accompanying the launch of Fall/Winter 2022 Chapter 3 is a powerfully energetic marketing campaign shot by Thue Nørgaard with inventive path from Jamie Reid and styling from Robbie Spencer. Representing a continuation of the aesthetic language established in Chapters 1 & 2 the expressive visuals deal with management, dedication, and boldness of spirit. That includes a rigorously chosen forged of rebellious figures, the fashions recode sporting motion as a creative expression via explosively choreographed gestures. Heat lighting, in the meantime, is expressed via a digital backdrop composed of two completely different shades of orange and a nostalgic pastel blue, which come collectively to reference a solar at daybreak. The outcome – a flood of luminescence that’s without delay an allusion to Y-3’s emergent beginnings and an ode to the model’s unique colour.
Arriving from July fifteenth, Y-3 Fall/Winter 2022 Chapter 3 is offered globally at adidas.com/y-3, in retailer, by way of Confirmed and thru choose retailers.
Leave a Reply