Saturday, March 25, 2023
ADIDAS BLOG
No Result
View All Result
  • Home
  • SPORTS
    • AMERICAN FOOTBALL
    • BASEBALL
    • FOOTBALL
    • GOLF
    • BASKETBALL
    • ICE HOCKEY
    • RUGBY
    • RUNNING
    • SKATEBOARDING
    • OUTDOOR
    • SWIMMING
    • TENNIS
    • TRAINING
  • BRANDS
    • ORIGINALS
    • ADIDAS BY
    • ADIDAS BY STELLA MCCARTENY
    • ADIDAS PHARRELL WILLIAMS
    • ATHLETICS
    • Y-3
    • YEEZY
  • INNOVATIONS
    • FUTURECRAFT
    • 4D
    • BOOST
    • PARLEY OCEAN PLASTIC
    • PRIMEKNIT
    • CLIMA
    • SUSTAINABILITY
  • PRODUCT STREAM
    • FOOTWEAR
    • APPAREL
  • TEAMS
    • JUVENTUS FC
    • MANCHESTER UNITED FC
    • REAL MADRID CF
  • COLLABORATORS
    • LIONEL MESSI
    • DAVID BECKHAM
    • JUJU SMITH-SCHUSTER
    • TYSHAWN JONES
    • PATRICK MAHOMES
    • NINJA
    • MIKAELA SHIFFRIN
    • KARLIE KLIOSS
    • GARBINE MUGURUZA
    • ALEXANDER ZVEREV
    • STEFANOS TSITSIPAS
    • NOAH LYLES
    • PHARRELL WILLIAMS
    • DAMIAN LILLARD
    • JAMES HARDEN
    • PAUL POGBA
    • MO SALAH
    • NORA VASCONCELLOS
    • PAULO DYBALA
ADIDAS BLOG
No Result
View All Result

Y-3 Launches Chapter 1 of its Spring/Summer 2022 Collection

Adidasblog Editor by Adidasblog Editor
February 3, 2022
in Y-3
0
Y-3 Launches Chapter 1 of its Spring/Summer 2022 Collection
Share on FacebookShare on Twitter


Y-3 returns for the primary chapter of its Spring/Summer season 2022 assortment. Serving as a part of the inimitable model’s twentieth anniversary celebrations, Chapter 1 represents the primary foray right into a yr lengthy thematic exploration of Y-3’s previous, current, and future – boldly dubbed “20 Years: Re-Coded”. Trying again on key moments, designs, supplies, and silhouettes from the model’s historical past, Y-3 reimagines its personal identification for tomorrow. By no means ones for passive sentimentality adidas and Yohji Yamamoto’s newest assortment poignantly attracts on Y-3’s collective reminiscence with items that distort and subvert previous icons from the archive to be able to once-again revolutionize the landscapes of sport and trend. 

Chapter 1, referring to the idea of Transformative Nostalgia, sees Y-3 take by itself historical past of relaxed tailoring and adaptable design by way of the provocative distortion of adidas and Yohji Yamamoto’s iconic visible codes. Channeling the model’s quintessential strategy to layering, Chapter 1 wraps the wearer in slouchy magnificence with transformable clothes that luxuriously drape on the physique. Bringing the model’s unforgettable story to life, a commemorative label celebrating 20 years of adidas and Yohji Yamamoto options internally all through the gathering and externally as a printed graphic on choose items. In the meantime, adidas’ iconic three stripes adornment is subversively reimagined because the chapter’s aesthetic motif. As well as, the gathering additionally options various equipment, akin to caps, beanies, adjustable luggage, socks, belts, and scarves. 

The footwear providing is then highlighted by the introduction of the model new Y-3 MAKURA silhouette, in addition to quintessential updates to various Y-3 classics. Experimenting with a brand new strategy to consolation, whereas concurrently subverting proportions, sensations, and inspirations, the Y-3 MAKURA is an progressive new tackle running-inspired footwear. A daring distortion of Y-3’s home codes, the exaggerated silhouette encompasses a cushioned EVA midsole wrapped in foam padding that creates a cloud-like visible aesthetic, in addition to a rubber outsole that boasts a observe and discipline impressed spiked look.

Accompanying the launch of the primary chapter of the Y-3 Spring/Summer season 2022 assortment is an explosively dynamic marketing campaign shot by Gabriel Moses and styled by Robbie Spencer, with artistic route from Jamie Reid. Uniquely highly effective choreography from Blackhaine innovatively centres the marketing campaign in movement as a gaggle of dancers artistically reinterpret and reimagine the very notion of sporting motion. A subversive ode to Y-3’s inherent DNA, with a deal with particular person moments, the sequence of expressive visuals explores the creative center floor between dance and sport.

Along with the Chapter 1 marketing campaign, Y-3 additionally calls upon footballing legend and pal of the model Zinedine Zidane for a set of celebratory visuals. Having featured in campaigns and walked throughout runway reveals all through Y-3’s 20 yr historical past, Zidane represents key moments from the model’s previous, re-coded for the longer term. Shot by Gabriel Moses, the extra marketing campaign brings Yohji Yamamoto’s signature poise, precision, and management to the fore by way of the lens of the enduring star.

Launching on February 3rd 2022, Y-3 Spring/Summer season 2022 Chapter 1 is out there globally at adidas.com/y-3, in retailer, by way of Confirmed and thru choose retailers.

adidas.com/Y-3
#Y3
@adidasY3
Facebook.com/adidasy3





Source link

Tags: ChapterCOLLECTIONLAUNCHESSpringSummer

Related Posts

Y-3 Presents: Spring/Summer 2023 Chapter 1
Y-3

Y-3 Presents: Spring/Summer 2023 Chapter 1

In 2022 Y-3 boldly celebrated 20 years of recollections – recoding key moments from the previous twenty years...

by Adidasblog Editor
January 11, 2023
Y-3 Unveils Chapter 2 of the Spring/Summer 2018 Campaign
Y-3

Y-3 Unveils Chapter 2 of the Spring/Summer 2018 Campaign

Yohji Yamamoto and adidas mark Y-3’s 15th anniversary as a second to look ahead. In consequence, Spring/Summer season...

by Adidasblog Editor
December 25, 2020
Y-3 Debuts Chapter 3 of The Spring/Summer 2018 Campaign and two New Black Boost™ Footwear Styles
Y-3

Y-3 Debuts Chapter 3 of The Spring/Summer 2018 Campaign and two New Black Boost™ Footwear Styles

Y-3 is launching the third and ultimate chapter of the model’s Spring/Summer time 2018 marketing campaign which re-envisions...

by Adidasblog Editor
December 25, 2020
Y-3 Fall/Winter 2018: Chapter 02
Y-3

Y-3 Fall/Winter 2018: Chapter 02

The spirit of Y-3 Fall/Winter 2018 is glimpsed in graphic slogans, like “Y Don’t You Name Adidas?” and...

by Adidasblog Editor
December 25, 2020
Next Post
Kilde: Girlfriend Mikaela Shiffrin helps me stay focused | Winter Olympics 2022 | NBC Sports | Oakland News Now

Kilde: Girlfriend Mikaela Shiffrin helps me stay focused | Winter Olympics 2022 | NBC Sports | Oakland News Now

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Who are the best sophomores in N.J. boys basketball? Our picks, your votes – NJ.com

Bassett wins boys, girls Piedmont District outdoor track meet – Martinsville Bulletin

March 24, 2023
Who are the best sophomores in N.J. boys basketball? Our picks, your votes – NJ.com

Here are the Mid-Penn’s top boys to watch in track events this season – PennLive

March 24, 2023
Who are the best sophomores in N.J. boys basketball? Our picks, your votes – NJ.com

Bassett PD Meet #1 2023 – Complete Results (Raw) – MileStat.com

March 24, 2023

Categories

  • 4D
  • ADIDAS BY
  • ADIDAS BY STELLA MCCARTENY
  • ADIDAS PHARRELL WILLIAMS
  • ALEXANDER ZVEREV
  • AMERICAN FOOTBALL
  • APPAREL
  • ATHLETICS
  • BASEBALL
  • BASKETBALL
  • BOOST
  • BRANDS
  • CLIMA
  • COLLABORATORS
  • DAMIAN LILLARD
  • DAVID BECKHAM
  • FOOTBALL
  • FOOTWEAR
  • FUTURECRAFT
  • GARBINE MUGURUZA
  • GOLF
  • ICE HOCKEY
  • INNOVATIONS
  • JAMES HARDEN
  • JUJU SMITH-SCHUSTER
  • JUVENTUS FC
  • KARLIE KLIOSS
  • LIONEL MESSI
  • MANCHESTER UNITED FC
  • MIKAELA SHIFFRIN
  • MO SALAH
  • NINJA
  • NOAH LYLES
  • NORA VASCONCELLOS
  • ORIGINALS
  • OUTDOOR
  • PARLEY OCEAN PLASTIC
  • PATRICK MAHOMES
  • PAUL POGBA
  • PAULO DYBALA
  • PHARRELL WILLIAMS
  • PRIMENIT
  • PRODUCT STREAM
  • REAL MADRID CF
  • RUGBY
  • RUNNING
  • SKATEBOARDING
  • SPORTS
  • STEFANOS TSITSIPAS
  • SUSTAINABILITY
  • SWIMMING
  • TEAMS
  • TENNIS
  • TRAINING
  • TYSHAWN JONES
  • Y-3
  • YEEZY

Connect With Us

Contact Us

  • Privacy & Policy
  • About Us
  • Contact Us

© 2020 Adidas Blog

No Result
View All Result
  • Home
  • SPORTS
    • AMERICAN FOOTBALL
    • BASEBALL
    • FOOTBALL
    • GOLF
    • BASKETBALL
    • ICE HOCKEY
    • RUGBY
    • RUNNING
    • SKATEBOARDING
    • OUTDOOR
    • SWIMMING
    • TENNIS
    • TRAINING
  • BRANDS
    • ORIGINALS
    • ADIDAS BY
    • ADIDAS BY STELLA MCCARTENY
    • ADIDAS PHARRELL WILLIAMS
    • ATHLETICS
    • Y-3
    • YEEZY
  • INNOVATIONS
    • FUTURECRAFT
    • 4D
    • BOOST
    • PARLEY OCEAN PLASTIC
    • PRIMEKNIT
    • CLIMA
    • SUSTAINABILITY
  • PRODUCT STREAM
    • FOOTWEAR
    • APPAREL
  • TEAMS
    • JUVENTUS FC
    • MANCHESTER UNITED FC
    • REAL MADRID CF
  • COLLABORATORS
    • LIONEL MESSI
    • DAVID BECKHAM
    • JUJU SMITH-SCHUSTER
    • TYSHAWN JONES
    • PATRICK MAHOMES
    • NINJA
    • MIKAELA SHIFFRIN
    • KARLIE KLIOSS
    • GARBINE MUGURUZA
    • ALEXANDER ZVEREV
    • STEFANOS TSITSIPAS
    • NOAH LYLES
    • PHARRELL WILLIAMS
    • DAMIAN LILLARD
    • JAMES HARDEN
    • PAUL POGBA
    • MO SALAH
    • NORA VASCONCELLOS
    • PAULO DYBALA

© 2020 Adidas Blog