Y-3 returns for the primary chapter of its Spring/Summer season 2022 assortment. Serving as a part of the inimitable model’s twentieth anniversary celebrations, Chapter 1 represents the primary foray right into a yr lengthy thematic exploration of Y-3’s previous, current, and future – boldly dubbed “20 Years: Re-Coded”. Trying again on key moments, designs, supplies, and silhouettes from the model’s historical past, Y-3 reimagines its personal identification for tomorrow. By no means ones for passive sentimentality adidas and Yohji Yamamoto’s newest assortment poignantly attracts on Y-3’s collective reminiscence with items that distort and subvert previous icons from the archive to be able to once-again revolutionize the landscapes of sport and trend.
Chapter 1, referring to the idea of Transformative Nostalgia, sees Y-3 take by itself historical past of relaxed tailoring and adaptable design by way of the provocative distortion of adidas and Yohji Yamamoto’s iconic visible codes. Channeling the model’s quintessential strategy to layering, Chapter 1 wraps the wearer in slouchy magnificence with transformable clothes that luxuriously drape on the physique. Bringing the model’s unforgettable story to life, a commemorative label celebrating 20 years of adidas and Yohji Yamamoto options internally all through the gathering and externally as a printed graphic on choose items. In the meantime, adidas’ iconic three stripes adornment is subversively reimagined because the chapter’s aesthetic motif. As well as, the gathering additionally options various equipment, akin to caps, beanies, adjustable luggage, socks, belts, and scarves.
The footwear providing is then highlighted by the introduction of the model new Y-3 MAKURA silhouette, in addition to quintessential updates to various Y-3 classics. Experimenting with a brand new strategy to consolation, whereas concurrently subverting proportions, sensations, and inspirations, the Y-3 MAKURA is an progressive new tackle running-inspired footwear. A daring distortion of Y-3’s home codes, the exaggerated silhouette encompasses a cushioned EVA midsole wrapped in foam padding that creates a cloud-like visible aesthetic, in addition to a rubber outsole that boasts a observe and discipline impressed spiked look.
Accompanying the launch of the primary chapter of the Y-3 Spring/Summer season 2022 assortment is an explosively dynamic marketing campaign shot by Gabriel Moses and styled by Robbie Spencer, with artistic route from Jamie Reid. Uniquely highly effective choreography from Blackhaine innovatively centres the marketing campaign in movement as a gaggle of dancers artistically reinterpret and reimagine the very notion of sporting motion. A subversive ode to Y-3’s inherent DNA, with a deal with particular person moments, the sequence of expressive visuals explores the creative center floor between dance and sport.
Along with the Chapter 1 marketing campaign, Y-3 additionally calls upon footballing legend and pal of the model Zinedine Zidane for a set of celebratory visuals. Having featured in campaigns and walked throughout runway reveals all through Y-3’s 20 yr historical past, Zidane represents key moments from the model’s previous, re-coded for the longer term. Shot by Gabriel Moses, the extra marketing campaign brings Yohji Yamamoto’s signature poise, precision, and management to the fore by way of the lens of the enduring star.
Launching on February 3rd 2022, Y-3 Spring/Summer season 2022 Chapter 1 is out there globally at adidas.com/y-3, in retailer, by way of Confirmed and thru choose retailers.
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