- Powered by the angle of Unattainable Is Nothing, the model accelerates its mission to create actual, lasting change for ladies in sport.
- This season sees the launch of main new women-focused improvements, alongside enhanced assist for established and rising athletes, and new grassroots packages.
- Newest chapter of adidas’ Unattainable Is Nothing marketing campaign spotlights a world collective of inspiring ladies who’re breaking down boundaries in sport and past.
As a serious 12 months of sport commences, adidas continues its Unattainable Is Nothing story with the announcement of its greatest ever dedication to ladies. Pushed by the perception that sport has the ability to vary lives, the model will assist those that are breaking down boundaries and driving gender fairness, on and off the sphere of play.
Vicky Free, Head of World Advertising and marketing at adidas, speaks on the model’s focus: “This spring, we proceed to make use of our model angle – Unattainable is Nothing – to unite a powerful, various and highly effective group of ladies athletes who’re altering the sport. We see their energy, we rejoice the chances they see, we share the optimism with which they seize alternatives. That is our name to motion to all the ladies on the market to maintain making the unimaginable attainable day by day. adidas can solely proceed to be their ally, dedicated to serving them via innovation in our merchandise, partnerships and throughout all dimensions of sport.”
The dedication, launched alongside the newest chapter within the model’s Unattainable Is Nothing marketing campaign, sees three key focuses:
Merchandise: 2022 sees main funding in women-focused product innovation to acknowledge and meet the precise wants of ladies in sport. In December, the model launched Ultraboost 22, constructed to handle variations between female and male instep top, heel anatomy and gait cycle tendencies; and can proceed to launch improvements throughout the 12 months – beginning with a totally new strategy to sports activities bras.
Folks: adidas is a proud, long-term associate of a few of the greatest athletes, groups, and creators on this planet. This season, the model will rejoice and elevate them round probably the most vital moments in sports activities tradition, from tennis grand slams, to basketball tournaments, to winter sports activities, in addition to develop its sponsorship of main leagues and tournaments – together with the UEFA Girls’s Champions League and Girls’s Euro 2022.
Applications: The launch and extension of long-lasting grassroots packages will concentrate on encouraging, and holding, ladies and ladies in sport. These embody the launch of the brand new Breaking Boundaries Academy in Europe, to assist drive systemic change by offering gender fairness studying assets to all sporting golf equipment, coaches and athletes; continued partnerships with the Black Women’s Player Collective and Common Goal; and supporting the following era of WNBA stars via the adidas Legacy program.
As a part of this dedication to visibility, this season’s Unattainable Is Nothing marketing campaign shares the tales of ladies who’ve made their unimaginable attainable, with the goal of inspiring others to do the identical. The I’mPossible movie sequence will launch on February 14 at adidas.com/impossibleisnothing and have volleyball participant, Tifanny Abreu; basketball participant, Asma Elbadawi; mannequin, Ellie Goldstein; actor, HoYeon; runner, Fatima Ibrahimi; skateboarder, Momiji Nishiya and yoga instructor, Jessamyn Stanley.
Observe updates throughout the season at @adidas on Instagram, Twitter and Tik Tok.
