17 years in the past, we launched the TOUR360 to the world. On the time, we purposefully took lots of dangers when it got here to design as a result of we needed to problem typical considering on what a premium efficiency shoe might symbolize. That first mannequin ushered-in an period for what has now turn out to be our flagship footwear franchise worn by main champions and amateurs all all over the world. At present we’re introducing the following chapter: TOUR360 22.
After almost 20 years of constructing upon and bettering that unique mannequin of the TOUR360, we went again to the start; adopting that very same mindset of taking dangers that in the end drove the creation for that first mannequin. With the TOUR360 22, our major focus was to re-examine how we addressed two vital areas which can be essential for golfers of all talent ranges: match and traction.
To get there, we checked out historic fashions of the TOUR360 in addition to our personal model archives from different classes for inspiration. We landed on a recipe of key options that makes this our best-performing TOUR360 thus far. From the bottom up, the TOUR360 22 sits on our Ft You Put on™ final, serving as the inspiration for our NEW TOUR360 FIT, whereas our new direct-injected SPIKEMORE traction system will assist golfers keep locked-in and enhance confidence with each swing. It’s the primary time in golf that we’ve included these options.
“The TOUR360 is synonymous with pinnacle know-how and premium supplies, and we remained true to that all through the design strategy of this new mannequin,” mentioned Masun Denison, international footwear director, adidas Golf. “Golfers will immediately discover a extra pure match that gives higher stability, higher traction and wonderful consolation. I’ve been part of the creation of each mannequin of the TOUR360, so I can confidently say that that is our best-performing mannequin now we have ever launched.”
With a lot lateral motion and weight switch within the golf swing, we have been intrigued with the use-cases that our model’s Ft You Put on final needed to supply. We first launched Ft You Put on in 1996. The design mimics the pure form of the foot, in the end serving to to create a greater reference to the bottom and accommodate the pure actions of the foot in all instructions. Realizing how essential the bottom is within the golf swing, an added advantage of utilizing the Ft You Put on final helps golfers make the most of this reference to the bottom to generate energy extra simply within the swing. The design really hugs and cradles the pure contours of the foot to optimize efficiency.
The Ft You Put on final is only one element of our NEW TOUR360 FIT that we’re introducing with TOUR360 22. The NEW TOUR360 FIT contains:
- DUALSTACK Midsole – We mixed the consolation of our full-length BOOST cushioning with an EVA stability body. This EVA stability body is a horseshoe-shaped piece that surrounds our full-length BOOST with EVA chassis, strategically positioned on the perimeter of the forefoot to supply golfers with light-weight stability, consolation and efficiency. It’s our most technical and superior midsole that now we have ever supplied. The advantages should not simply seen, however definitely felt.
- GEOFIT Collar Pad – Designed to boost the match and really feel on the highest of the foot, this piece gently conforms to the person to supply a extra personalised and cozy match.
- 3D TORSION™ SYSTEM – Focused stability within the midfoot, this mildew plate enhances the reference to the bottom whereas additionally serving to to stabilize footwork all through the swing.
- INSITE Sockliner – Working in tandem with the Ft You Put on final, this sockliner cradles the contours of the foot, particularly within the heel, to supply enhanced cushioning, consolation, and help.
We didn’t cease there. We’re introducing our newest iteration of SPIKEMORE with the TOUR360 22 that options cleats straight injected onto the TPU base. We discovered that by injecting the cleats, we might present extra exact places that will permit us to regulate density, make the within and out of doors arm shapes distinctive and modify the scale relying on the place the cleat sits on the outsole. Every cleat additionally features a heart cone, which helps to enhance total grip. Whereas bigger than our spikes of the previous, this new configuration and variance in dimension helps to disperse weight and promote elevated inexperienced friendliness.
As a part of our effort to enhance match, we collaborated with the crew at BOA® Expertise to raise each the match and efficiency for the BOA fashions of the TOUR360 22. We labored with their crew on the BOA Match Efficiency Lab to discover a technique to optimize each match and performance. The PerformFit Wrap™ system we created consists of two overlapping panels that pull down excessive of the instep. The BOA Match System, that includes the micro-adjustable Li2 dial wraps across the heel, locking the foot into place whereas offering personalized match. The BOA mannequin additionally contains a sockfit development, designed to offer golfers final help, stability, and confidence.
From adidas athlete Xander Schauffele:
“I obtained to see first-hand how a lot element went into bringing this shoe to life and that was a extremely distinctive studying expertise. Footwear is so essential within the golf swing, however it might probably additionally assist enhance confidence. After spending fairly a little bit of time testing the TOUR360 22, I do know golfers will really feel the next stage of stability, traction and luxury, that are issues all of us want from our footwear out on the course in order that we will carry out our greatest.”
From adidas athlete Dustin Johnson:
“I’ve worn virtually each mannequin of TOUR360 since I began my profession and I’m all the time amazed at how the footwear crew continues to lift the bar yr after yr. I actually just like the design and elegance with this new mannequin, however the traction, really feel and luxury I get undoubtedly make this one of the best model of the TOUR360 that I’ve ever worn.”
From adidas athlete Danielle Kang:
“The TOUR360 22 is full of a lot innovation and know-how that I might really feel the distinction the minute I put them on. What impressed me essentially the most was how meticulous the crew was all through the design course of, and I believe the ultimate product is a testomony to adidas’ dedication to by no means cease striving for higher. I’m actually excited to carry out in it this season.”
The TOUR360 22 continues to incorporate one of the best supplies for enhanced sturdiness, however now with much more function. The higher options premium wealthy leather-based (one-year waterproof guarantee), microfiber, and textiles that incorporate recycled supplies, all a part of our mission as a model to assist END PLASTIC WASTE.
TOUR360 is our most iconic franchise and we’ve taken it to new heights for all athletes. The TOUR360 22 might be supplied in 5 fashions: each laced and BOA fashions for women and men, and a simplified lace mannequin for junior golfers.
The laced fashions of the TOUR360 22 might be obtainable at adidas.com, the adidas app, and at choose retailers worldwide starting January 28. The BOA fashions might be obtainable shortly thereafter, starting March 1.