There are lots of who declare GOAT, however there is just one ACE. The Metropolis of Chicago formally celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking at the moment, September 16, as “Candace Parker Day.” After greater than a decade of being one of the crucial dominant forces in basketball, we and Candace Parker are launching the Candace Parker Assortment. Accessible in inclusive sizing, the gathering is a testomony to sport belonging to everybody, and it represents each manufacturers’ dedication to the enlargement of ladies’s basketball packages that empower trailblazers like Parker.
CANDACE PARKER DAY
To commemorate Parker for her exemplary contributions each on and off the court docket, Chicago’s Mayor Lori Lightfoot offered the Windy Metropolis native with a excessive honor from the town proclaiming September 16 as “Candace Parker Day.” Parker was bestowed this honor through the unveiling of her assortment in Chicago.
“Candace Parker is the actual MVP! We’re thrilled for her extraordinary achievements and the launch of her new assortment,” mentioned Kate Ridley, SVP of Model at adidas. “In our partnership with DICK’S Sporting Items, we intention to additional the ambitions of function fashions like Candace to be mentors for women by demonstrating that something is feasible, whereas empowering the following groundbreaking gamers by means of the continuing enlargement of our girls’s basketball packages.”
The Candace Parker Assortment debuts with high-performance attire and footwear, main with a customized Exhibit (A)ce Low silhouette. The sneaker arrives in three dynamic colorways that symbolize key chapters in Parker’s life, together with tributes to her late faculty coach, in addition to her daughter, who represents the following era of culture-shifters.
“I’m past excited to launch the Candace Parker Assortment with my long-time associate, adidas,” mentioned Parker. “This assortment represents so many necessary moments in my profession and our hope is that it’s going to attain and encourage the following era of passionate athletes. It’s superb to see the progress feminine athletes have made over the past 20 years and this second is a crucial step within the enlargement of ladies’s basketball.”
Mixing court-style with high-tech improvements and key design insights from Parker, the customized Exhibit (A)ce incorporates a ventilated higher strengthened with a Lightstrike midsole geared for responsive motion and the last word versatility for the all-around participant. Donning Parker’s signature “Ace” emblem, the attire assortment consists of hoodies, tees, tanks, shorts, and socks. Arriving with a sequence of technical match and efficiency options, the gathering additionally sees the combination of sustainable and recycled supplies.
“Candace Parker exemplifies what it means to be the perfect,” mentioned Carrie Guffey, Senior Vice President, Merchandising, DICK’S Sporting Items. “We be a part of all the metropolis of Chicago in congratulating her on all of her achievements. We’re proud to be the unique retail associate for the Candace Parker Assortment and to have product particularly designed for feminine athletes. We all know that it’s going to not solely assist feminine athletes carry out their finest, but in addition will encourage younger athletes to select up – and stick with – the sport.”
CANDACE PARKER “IMPOSSIBLE IS NOTHING” BRAND FILM
Coinciding with the tip-off of the Candace Parker Assortment, adidas launches this season’s world marketing campaign movie sequence, “Unimaginable Is Nothing,” paying homage to Parker’s legacy. Feminine athletes aren’t simply having a second, they’ve all the time been, however the sport can now not evolve with out girls main the cost. “Unimaginable Is Nothing” is our perspective towards sport, which is about seeing prospects, and perceiving the world not as it’s, however as it may be.
That includes Patrick Mahomes, Fernando Tatis Jr., Jackie Joyner-Kersee, Derrick Rose, members of Parker’s household and lots of others, the movie celebrates Parker’s historic journey to changing into the face of ladies’s basketball, from her document dunk to many awards, championships, and medals. All of that are intertwined together with her accomplishments as a daughter, hooper, teammate and chief.
The Candace Parker Assortment will probably be accessible for buy starting September 23, in shops and on-line at each adidas and DICK’S Sporting Items. Costs vary from $16-$180 USD. For extra particulars head to www.adidas.com/us/candace_parker and observe alongside on social @candaceparker, @adidasbasketball and @dickssportinggoods.
