– An elegant twist on basic tennis attire –
– Impressed by the non-public fashion of the game’s best legends –
– Leverages breakthrough adidas applied sciences –
NYC, AUGUST 2017
For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden period of tennis. Impressed by the game’s ’70s-era superstars—their fearless attitudes and their daring senses of private fashion—Pharrell developed a easy transient: remix their most iconic appears to be like into a brand new tennis assortment knowledgeable by the most recent breakthroughs in adidas expertise, corresponding to adidas Climacool.
The result’s adidas Tennis Assortment by Pharrell Williams, a spread of clothes, equipment, and footwear that brings a cool, colourful, and complicated spirit to the world of tennis attire. The gathering explores two distinct motifs—major color-block and off-white pin stripe. These components are paired with fully-fashioned, engineered knitwear that boasts stunning particulars.
The gathering presents an entire wardrobe of retro-inspired items, from polos, cable knits, and observe tops for males to skorts and clothes for ladies. On the court docket, the must-have polo shirt serves the last word in tennis fashion, that includes engineered particulars and funky futuristic textures. On the identical time, Pharrell and adidas utterly rethink one other preppy staple: the cable-knit sweater. Right here it’s up to date with engineered cuff and collar tippings and a delicate, tone-on-tone, inlaid emblem sample. (The ladies’s cable-knit vest reveals a cool and flirtatious peekaboo cut-out again). Searching for the right tennis costume? It’s arrived in a fully-fashioned engineered knit with two-tone pleats and distinction rib particulars at waist.
A easy headband could make or break a glance. That’s why equipment are essential to the gathering. From colourful knee socks and semi-transparent long-peak visors to a roomy, vintage-inspired tennis bag within the softest suede, these items will full a contemporary expression of sport-style.
The marketing campaign options fashions in addition to tennis athletes Sascha Zverev and Garbiñe Murguruza.
GLOBAL RELEASE
August thirty first 2017
