adidas by Stella McCartney continues to push boundaries in girls’s sportswear with the Fall/Winter 2019 assortment. The versatile assortment incorporates cutting-edge materials that assist scale back affect on the planet, with out compromising on efficiency.
The supplies and manufacturing strategies used to create the gathering for FW19 embrace recycled polyester made with Parley Ocean PlasticTM, and regenerated ECONYLTM yarn. adidas focused applied sciences, constructed to resist each the depth of exercises and harsh local weather circumstances additionally characteristic all through, together with IncreaseTM, ClimachillTM and ClimaliteTM.
Balancing model and efficiency, the gathering combines modern applied sciences with iconic design. Taking model cues from the Stella McCartney FW19 runway, graphic prints and daring mesh constructions are contrasted with Stella’s favorite mushy, blush color palette and earth tones.
This season’s highlights embrace the brand new Warpknit Lengthy Sleeve, a high-performance knitted garment with a second pores and skin really feel and open gap construction to assist athletes keep cool throughout intense exercises. The brand new Gentle Jacket and Run M20 Brief praise the highest for an entire versatile coaching look, each constructed with mild, recycled polyester to carry final consolation to any coaching routine.
“Efficiency and magnificence are on the coronary heart of each piece adidas by Stella McCartney creates, however we consider that this shouldn’t come at a value to the planet. Our focus for this assortment was to include materials that assist us get one step nearer to our future objective of high-performing, sustainable efficiency put on,” explains Stella McCartney.
Alongside the launch of the gathering, adidas by Stella McCartney unveils Canadian musician Grimes, because the star of the gathering marketing campaign.
Stella McCartney feedback:
“Grimes is the right embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken defending the planet, and a real trailblazer for pushing artistic boundaries and galvanizing girls to unlock their potential in all features of their lives.”
Key appears and drop dates:
- Versatile Parley Outfit (out there now)
- Alphaedge 4D (out there now)
- Play for the Planet look (out there now)
- Golden Ultraboost (1st September)
- Ultraboost HD working look (1st September)
- Winterpack (1st October)
About adidas
adidas is a world chief within the sporting items trade with the core manufacturers adidas and Reebok. Headquartered in Herzogenaurach/Germany, the corporate employs round 57,000 folks throughout the globe and generated gross sales of slightly below € 22 billion in 2018.
About adidas by Stella McCartney
The adidas by Stella McCartney collaboration was launched over ten years in the past in Spring/Summer season 2005. A pioneer within the girls’s sports activities efficiency class, adidas by Stella McCartney fuses adidas’ dedication to cutting-edge expertise with Stella’s signature model. Assortment after assortment, the model helps girls worldwide, championing their vitality and creativity. Dedicated to providing unrivalled efficiency and magnificence, the extremely modern vary consists of attire, footwear and equipment throughout disciplines together with Run, Coaching, Yoga, Tennis and Swim.
