In 2003, adidas and American dressmaker Jeremy Scott first got here collectively at a time when designer sportswear collaborations had been just about exceptional — establishing what would go on to turn into certainly one of pop-culture’s most talked about inventive partnerships. Within the years following, adidas Originals by Jeremy Scott amassed a cult fanbase because the unparalleled designer repeatedly pushed the boundaries of vogue and sportswear along with his playfully avant-garde, tongue-in-cheek, takes on plenty of the model’s traditional archival appears to be like whereas creating new icons for the model.
Right now, adidas Originals and Jeremy Scott have joined forces as soon as once more to reignite their iconic partnership. Reprising his function as inventive collaborator, Jeremy Scott is about to convey his inimitable lens to an ongoing sequence of initiatives over the approaching seasons, every time reimagining adidas’ suite of attire, footwear, and equipment in quintessentially playful vogue.
“Partnering once more with Adidas looks like a homecoming and I’m thrilled to be residence!” stated Jeremy Scott.
Without delay an homage to the previous and a glance to the longer term, the collaboration announcement is dropped at life by a brief video which shines a brand new gentle on plenty of Jeremy Scott and adidas’ most-loved silhouettes together with the bears, wings and bones.
Marking the start of a brand new period for certainly one of sportswear’s most iconic collaborations, the primary iteration of the brand new adidas Originals by Jeremy Scott partnership arrives in Fall 2021.