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Heritage sportswear meets Next-Generation design with new athletics collection

Adidasblog Editor by Adidasblog Editor
December 25, 2020
in ATHLETICS
0
Heritage sportswear meets Next-Generation design with new athletics collection
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adidas launches the Spring/Summer time 20 Athletics assortment, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete.  

The Spring/Summer time 20 assortment options modern sportswear for each women and men who search performance and elegance of their on a regular basis attire. The gathering options a mixture of efficiency and streetwear staples throughout attire, footwear and equipment that may be blended and matched to create a number of distinctive seems to be.

Constructed to be worn earlier than and after efficiency, the vary features a number of items with relaxed silhouettes designed for stylized layering out there in sports activities utility materials that supply unmatched consolation and freedom of motion. Useful detailing options all through, together with discrete woven pockets, customizable patches, and reversible attire. 

Paying homage to traditional sports activities tradition, the gathering interprets favourite sportswear staples with trendy design touches.  From the exaggerated outsized iteration of the traditional varsity jacket seen within the up to date VRCT Jacket, to the combination of tribal patterns within the City Tiger Outsized Hoodie impressed by Thai Boxing, or the traditional staff color-blocking within the new Sports activities Costume, the gathering takes new shapes and types with daring prints, distinctive embroideries, and contemporary silhouettes. 

To have a good time the SS20 assortment, adidas has collaborated with a various collective of creators from world wide together with New York dancer Mette Towley, Actual Madrid footballer Isco, and actress Natasha Liu Bordizzo. Watch the marketing campaign model movie at adidas.com/madehere.

The primary drop of the SS20 assortment is out there from 06 February at adidas shops and adidas.com with extra items launching all through the season. 



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Tags: athleticsCOLLECTIONdesignHERITAGEMeetsNextGenerationsportswear

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