Herzogenaurach, August fifteenth 2018: adidas by Stella McCartney in the present day showcases its Fall/Winter 2018 assortment in an immersive, 4D health occasion set to deliver to life the brand new season’s message of energy. By this primary of its variety expertise, the model reveals that fashion and sustainability can mix to ship cutting-edge know-how.
The Fall/Winter 2018 assortment will characteristic as a part of the digital actuality activation, a part of a wider ambition to deliver health traits from different cities to ladies around the globe – with out making an affect to the setting. This season the out of doors operating tradition of Paris will likely be transported to the colourful capital metropolis of Shanghai as friends uncover adidas by Stella McCartney’s pledge to supply much less waste and fewer emissions because it lowers its personal carbon footprint.
Ming Xi, adidas by Stella McCartney’s new world face, is that this 12 months’s Health Change spotlight. Along with attendees, Ming will take a look at the fashion, consolation and efficiency of the clothes in a excessive affect, multi-sensory, health expertise that transports her nearly from the busy streets of Shanghai to the crisp and funky treelined avenues of Paris. Pounding her toes to the bleating of birds and a simulated breeze, this futuristic workoutof sound, mild and color, will permit Ming to hint her tracks again to the town the place her modelling profession began. The occasion, open to media and influencers, will permit versatile feminine athletes to immerse themselves within the out of doors operating tradition celebrated within the metropolis of lights with out growing their carbon footprint.