“Nora” Teaser Video Drops At this time
adidas Skateboarding broadcasts “Nora”, a brand new digital quick documenting the start of skate icon, Nora Vasconcellos, in celebration of its first feminine Professional rider becoming a member of the model’s international skateboarding workforce earlier this 12 months.
“adidas is such a basic and timeless model. It appears like successful the lottery having the alternative to work with them and to have them assist me like they do. It’s past my wildest desires to be a part of their workforce,” feedback Nora Vasconcellos on becoming a member of the model’s international workforce. “To be driving alongside the blokes I’ve at all times admired is unreal. I believe it’s very necessary for younger women (and boys) to see a lady alongside males in any occupation.”
“Nora” is a 15-minute digital quick charting Vasconcellos’ journey f rom skate rat to rising Professional. Directed by Webby-award successful Giovanni Reda and produced by adidas Skateboarding, the cinematic snapshot options interviews with Execs like Lacey Baker and Sage Elsesser, in addition to legends reminiscent of Elissa Steamer, Andrew Reynolds, and fellow adidas Professional rider Marc Johnson.
“We’re so stoked to have such a rad athlete on the roster. Nora’s actually one thing particular, epitomizing the proper instance of a Professional skateboarder. She’s an all terrain skater with unimaginable fashion, at all times pushing herself to be higher. Her ardour for skateboarding is infectious,” feedback Paul Shier, adidas Skateboarding Crew Supervisor. “An absolute pleasure to work with, Nora’s at all times smiling and rips on something that’s put in entrance of her. I’m trying ahead to watching her develop and shine.”
The digital quick provides a concrete have a look at a charismatic skater and her private expertise navigating a predominantly male-led trade. Unapologetic and targeted, the quick movie follows a younger woman receiving her first board on Christmas to changing into the self-actualized lady and skilled that Nora is at this time. Her fashion is fluid, her character infectious, and her willpower unwavering. Boldly redefining the skateboarding panorama, Vasconcellos normalizes the game, inspiring extra ladies to take part. A brand new and highly effective voice contained in the skate neighborhood, Nora’s penchant for pushing boundaries, fast wit and attraction makes her a burgeoning pioneer that transcends far past the board.
Watch adidas Skateboarding’s teaser for “Nora” right here : https://youtu.be/fOKonLbPGSg
“Nora” is slated to drop on December 21. Be looking out for updates within the coming weeks.
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About adidas Skateboarding
Based in 1998, adidas Skateboarding creates footwear and attire for skate boarders distributed by way of a world community of skateboarding retailers. adidas skateboarding helps a group of iconic, elite, and development setting skilled and novice skate boarders from all around the world together with Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a section of adidas Originals, a division of the adidas Group.