adidas and Twitter right now introduced ‘Friday Night time Stripes’ – the first-ever reside streaming collection of highschool soccer video games on Twitter. That includes nationally ranked groups from throughout the nation, together with groups from California, Nevada, Indiana, Georgia and Florida, the 8-game collection will begin on September 7 and proceed all through the common highschool soccer season with the ultimate sport on November 9.
“From grassroots to the NFL, adidas is ever-present in soccer tradition and being digital first is the whole lot with regards to connecting with our shopper,” mentioned Kelly Olmstead, VP of Model Activation for adidas. “We’re excited to be the primary model to reside stream highschool soccer video games on Twitter and revolutionize the best way followers can expertise the sport.”
“Highschool soccer followers view Twitter as an indispensable device to observe what’s taking place — whether or not it’s the nationwide recruiting stage or their native communities, each Friday night time, we see gamers, groups, coaches, alumni, and followers embrace this passionate tradition,” mentioned Andrew Barge, Head of Sports activities Broadcast Partnerships at Twitter. “We’re thrilled to associate with adidas and Intersport to assist fulfill this huge and untapped alternative. Each have established credibility as creators in the highschool sports activities area, and with Twitter’s engaged viewers, we’re excited to ship eight reside video games that remember the distinctive, community-based ardour for highschool soccer on a nationwide stage.”
Asserting the video games are ESPN and SEC Community’s play-by-play announcer Courtney Lyle, with evaluation by Tremendous Bowl XLV Champion A.J. Hawk of the Inexperienced Bay Packers and sideline reporting by YouTube character Cameron “Scooter” Magruder. Moreover, particular visitors will make appearances and be a part of the play calling all through the collection of video games, together with adidas Soccer NFL athletes and leisure companions and influencers.
“Combining the eagerness and pleasure of highschool soccer with a premium reside video expertise from Twitter exemplifies how adidas is the model that really fuses sports activities and tradition,” mentioned Jeff McGillis, VP of U.S. Sports activities for adidas. “Friday Night time Stripes gives a singular digital stage for the subsequent technology of soccer gamers to showcase their abilities and a chance for adidas to construct and share soccer tradition throughout the globe.”
The ‘Friday Night time Stripes’ Schedule: All eight video games within the ‘Friday Night time Stripes’ collection can be streamed reside on Twitter and be produced by Intersport. Listed beneath are among the key match-ups. Extra video games can be introduced all through the season (schedule is topic to alter).
- 9/7 – Cedar Grove (Ellenwood, GA) vs. McEachern (Powder Springs, GA)
- McEachern – Alumni embrace 9 former All-Individuals and 4 alumni which have performed within the NFL.
- 9/14 – Ben Davis (Indianapolis, IN) vs. Warren Central (Indianapolis, IN)
- Ben Davis – Defending state champions, 9 state titles at school historical past.
- Warren Central – USA As we speak pre-season High-25, six state titles within the final 15 years, 10+ alumni which have performed within the NFL.
- 9/21 – Liberty (Henderson, NV) at Desert Pines (Las Vegas, NV)
- 9/28 – O’Connor (Phoenix, AZ) at Pinnacle (Phoenix, AZ)
- 10/5 – St. Xavier (Cincinnati, OH) at La Salle (Cincinnati, OH)
- 10/12 – Marietta (Marietta, GA) vs McEachern (Powder Springs, GA)
- Marietta – Pre-season #15 in nation, 9 alumni have performed within the NFL.
- McEachern – Alumni embrace 9 former All-Individuals and 4 alumni which have performed within the NFL.
- 10/19 – Doral (FL) vs. Chaminade (FL)
- Doral – 12-3 in 2017.
- Chaminade – Defending 3A state champions.
- 11/9 – Odessa Permian (Odessa, TX) at. Midland Lee (Midland, TX)
“We’re excited to proceed producing related and cutting-edge content material for Twitter that engages followers of all pursuits,” mentioned John Paquet, Govt Producer for Intersport. “Producing these reside occasions permits us to use a holistic method to modern-day consumption that melds followers’ urge for food for video with their want to stay related in real-time.”
The ‘Friday Night time Stripes’ collection is the most recent instance to spotlight how adidas is a pacesetter within the digital area. Earlier this 12 months, adidas livestreamed the talks collection, live shows and different activations from its 747 Warehouse St. basketball tradition expertise throughout NBA All-Star week.
Reside protection for every sport can be obtainable globally to Twitter’s logged-in and logged-out viewers and may be accessed by way of @FNSLive on computer systems, tablets and cellular gadgets. The reside streams will even be accompanied by a Twitter timeline, that includes associated real-time dialog to create a unified expertise for viewers to observe, Tweet and examine commentary about highschool soccer’s prime groups.
The partnership comes off the heels of Twitter’s Reside Model Studio service that was introduced throughout the firm’s Digital Content material NewFronts in April. Reside Model Studio is designed to assist manufacturers maximize their very own reside content material efforts. Twitter’s full-service crew works with manufacturers to find out one of the best content material to showcase, develop a media plan that targets the correct viewers, present devoted technical assist, instruments to share present clips, real-time analytics, and extra.
