It’s the first trophy for Andrea Pirlo on the helm of Juventus and the primary time that an American soccer participant, Weston McKennie, hoists the Italian Tremendous Cup, the competitors that sees the earlier 12 months’s Serie A champions battle the Coppa Italia winners in a single-legged match.
This 12 months, the pandemic compelled Lega Serie A, the governing physique of Italy’s top-flight of soccer, to make main modifications to the occasion – corresponding to introducing a brand new title sponsor and relocating the occasion’s venue.
On Dec. 16, 2020, Lega Serie A introduced that it reached a sponsorship cope with Sony Interactive Leisure (SIE), the daughter firm of the world’s largest online game console firm, Sony Company.
Following an settlement that SportBusiness estimates to be between €500,000 and €1 million, SIE’s online game console PlayStation 5 turned the title sponsor of the Italian Tremendous Cup, which was thus renamed “PS5 Italian Tremendous Cup.”
“The PS5 [console] is probably the most fascinating object on the earth on this very second with Technology Z,” Michele Ciccarese, Lega Serie A’s industrial and advertising and marketing director, informed SportBusiness concerning the choice to go for PS5 as the principle sponsor. “Some followers now begin interacting with Serie A via PlayStation earlier than turning into a fan of a membership and now we have to talk to them on the proper time.”
The dimensions of SIE’s provide, which is roughly twice as giant because the one introduced by Coca-Cola to be the title sponsor for the 2019 Italian Tremendous Cup, is particularly essential contemplating that this 12 months, Serie A golf equipment and Lega Serie A couldn’t revenue from matchday attendance attributable to restrictions imposed by the coronavirus pandemic.
In 2018, Lega Serie A and Normal Sports activities Authority, Saudi Arabia’s governing physique for sports activities, agreed to have three out of 5 Italian Tremendous Cup editions between 2018 and 2022 performed on Saudi Arabian soil.
The deal proved very profitable. As Calcio e Finanza explains, it brings Lega Serie A €22.5 million throughout three editions, a mean of €7.5 million per competitors and greater than twice the dimensions of the income generated within the former Tremendous Cup occasions.
Italy’s day by day Repubblica stories that in 2019, when the sport was hosted by Saudi Arabia’s capital metropolis of Riyadh, Italian Tremendous Cup members Juventus and Lazio pocketed a complete of €5.8 million. (The determine takes into consideration golf equipment’ bills to arrange the occasion, like matchday hospitality.)
This 12 months, Normal Sports activities Authority determined to not host the Italian Tremendous Cup in Saudi Arabia attributable to pandemic-related restrictions shutting down key income streams like matchday ticketing.
As a substitute, the sport between Juventus and Napoli came about in an empty Mapei Stadium in Reggio Emilia, Italy.
The income from Wednesday’s Italian Tremendous Cup is estimated to be smaller than half of the one collected in 2019, with the overall reaching €2.6 million, in accordance with Repubblica.
Juventus Chairman Andrea Agnelli didn’t attend the Italian Tremendous Cup in particular person. As Calcio e Finanza first reported, Agnelli had work conferences at Stellantis, the newly-formed automotive manufacturing company for which he serves as a non-executive director.
However as quickly as the sport referee blew the ultimate whistle, Agnelli took to Twitter to rejoice the victory and remind the soccer world of Juventus’s outstanding consistency in including silverware to their trophy room.
“We’ve been successful trophies for 10 consecutive years… not dangerous, however the very best (trophy) will all the time be the subsequent one!”
The impasse of the Italian Tremendous Cup was damaged by Cristiano Ronaldo, who scored his 760th profession objective and twentieth objective within the present 2020/21 season with Juventus.
Napoli missed their largest probability to equalize the sport when captain Lorenzo Insigne fired vast from the penalty-kick spot within the eightieth minute. Juventus completed off their opponent on a last-minute counterattack, as Álvaro Morata pushed the ball into an empty internet after an help by Juan Cuadrado.
The 2 golf equipment might be in motion once more in Serie A this weekend.
On Sunday, Napoli will journey to Verona to play Hellas Verona, whereas Juventus will host Bologna at Allianz Stadium.