Because it first got here into being, adidas Consortium has been dedicated to bringing collectively companions, retailers and collectives who exemplify a novel, fearless method to collaboration. Every new partnership presents up a inventive new tackle the long-lasting types that adidas has developed over the many years. In doing so that they shine a completely new mild on the sportswear model’s high-performance applied sciences and dedication to craftsmanship.
The newest adidas Consortium launch is a world first that exemplifies the worldwide mindset of the wide-ranging Consortium household. First launching in 2006, Shelflife is an O.G. trailblazer, bringing an totally distinct, cutting-edge curation of streetwear and sneakers to their South African devotees, through their Johannesburg and Cape City shops.
Taking up the formidable heritage of the adidas ZX working shoe sequence, Shelflife brings their very own eye-catching method to a brand new iteration of the ZX4000 mannequin. Seen straight-on from the skin, the Shelflife model is outlined by its understated use of luxurious greyscale nubuck and woven cloth underlays that evoke the historic craftsmanship of the retailers’ residence nation. On foot and in motion nonetheless, the medial aspect of the shoe is revealed, showcasing a colourful, jacquard-printed panel.
All marketing campaign property for the discharge had been created and shot in South Africa by native creatives Paul Ward (photographer) and Gabrielle Kannemeyer (stylist), additional strengthening the bond between probably the most memorable Consortium releases of the yr and the place, folks and heritage that introduced the shoe to life.
The adidas Consortium ZX4000 can be accessible on April 20, 2019.