Right now, adidas Out of doors launches MYSHELTER, a brand new vary of jackets that mixes outside experience and know-how with city type. By means of a set of climate protecting jackets, MYSHELTER is predicated on analysis and insights from shoppers residing in cities with particular climate circumstances like London, New York, Shanghai and Tokyo. The jackets mix over fifty years of experience in extremely technical attire, with modern-day innovation. The primary jacket to launch would be the MYSHELTER RAIN JACKET set for September 2019. The MYSHELTER RAIN JACKET is for on a regular basis life, empowering younger city creators to depart the indoors behind and discover their metropolis in any climate.
Constructed for cover towards the weather, adidas Out of doors has developed a jacket utilizing technical experience to supply consolation and dryness on any journey outdoors. A completely seam sealed development retains the wearer dry from the second they go away the home, while a breathable membrane avoids trapping warmth when on the transfer.
Tim Janaway, Common Supervisor adidas Out of doors says “with MYSHELTER we wish to empower individuals to spend time outside. Not simply within the nice outside, however in city environments. Because of the newest in outside know-how, the MYSHELTER RAIN JACKET permits our creators to be artistic outside residing their lives, irrespective of the climate. MYSHELTER encourages them to discover and retains them protected and comfy.
Light-weight and sturdy, the MYSHELTER RAIN JACKET presents climate safety you’ll be able to put on, carry, or simply stow while travelling – good for the inner-city commute. A novel carry strap design permits hands-free commuting and optimum warmth administration. A excessive collar with adjustable stow-away hood, accompanied by back-yoke overlay development, providing that all-important additional layer for added water safety.
The MYSHELTER RAIN JACKET additionally shows a black reflective brand and branding on an announcement yellow base for higher visibility in city environments.
Staying true to the MYSHELTER design ethos, MYSHELTER will proceed to create and increase its vary of city jackets, creating a set of climate particular, technical outerwear that seamlessly blends operate with type.
Launching September, 2nd 2019 for a retail value of €200.
ABOUT ADIDAS OUTDOOR
An excessive amount of of life now occurs indoors, affecting well being, happiness, and creativity.
That is why, because the creator model within the outside, we imagine the answer is to get on the market.
In physique, the outside is our area to play. In thoughts, it is our place to suppose in a different way.
Adidas outside brings individuals to the outside and brings the outside to the cities.
As a result of by means of sport, we’ve the ability to vary lives.