adidas Operating right this moment unveils the adidas Ultraboost 19, a wholly reimagined and redesigned model of the model’s iconic main efficiency working shoe.
adidas designers and product builders labored with hundreds of runners from all over the world to create the brand new silhouette, in what was its most formidable collaboration challenge ever.
The overwhelming suggestions from runners was that working is altering, changing into youthful and extra democratic. With the emergence of metropolis working golf equipment and enjoyable runs, working is now a sociable sport quite than simply one thing individuals do on their very own.
Runners made it clear they needed an easier product with fewer items however equally excessive efficiency. To mirror that, the unique adidas Ultraboost was deconstructed and reconstructed from 17 items to concentrate on 4 key elements – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Body.
- Optimized BOOST – with 20% extra BOOST within the midsole in comparison with the first-generation adidas Ultraboost, this up to date know-how brings much more power return
- Torsion Spring – a light-weight development for enhanced help on touchdown and a handy guide a rough transition to propel runners ahead
- Primeknit 360 – looks like a second pores and skin, combining pure consolation with light-weight efficiency
- Up to date 3D Heel Body – a stripped-back design cradles the heel, bringing the proper mixture of adaptability and help
Sam Useful, Vice President Design, adidas Operating, mentioned: “In creating the adidas Ultraboost 19, we tore up the rule guide. We challenged the established order of what a working shoe ought to be and the way it ought to be created. We enlisted runners from throughout our community to be part of this course of, with one purpose in thoughts – to create essentially the most responsive, performance-driven model of the adidas Ultraboost attainable. On this journey, we actually tore aside the outdated mannequin and found new testing, manufacturing and coloring strategies to actually problem ourselves to succeed in our ambition.”
To have a good time the brand new silhouette, adidas Operating is launching a brand new advertising and marketing marketing campaign known as Recode Operating. Kicking off with a trailer that includes distinguished LA and NY adidas Runners, together with Adam Francique, Kwasi Kessie, Shiara Robison, Tia Hrubala and Bayano Kamani, this blockbuster marketing campaign champions the tradition and creativity of ‘new working’ and its energy to remodel.
The adidas Ultraboost 19 will initially launch in a limited-release Laser Crimson colorway, with additional limited-edition drops to comply with within the lead-up to the worldwide inline launch on February 21, 2019.
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