Because it first got here into being, adidas Consortium has been dedicated to bringing collectively companions, retailers and collectives who exemplify a singular, fearless strategy to collaboration. Every new partnership presents up a artistic new tackle the long-lasting kinds that adidas has developed over the many years. In doing in order that they shine a wholly new gentle on the sportswear model’s high-performance applied sciences and dedication to craftsmanship.
Initially conceived in 2003 as a hub for the German capital’s vibrant graffiti scene – promoting spray cans, marker pens and a small collection of streetwear – Overkill has since grown right into a go-to vacation spot for the most recent and best sneaker and attire drops from a number of the world’s most sought-after manufacturers. All through the shop’s latest developments, the imaginative and prescient and keenness for the tradition has remained a continuing for Marc Leuschner, who turned co-owner of the shop in 2008. Regardless of how a lot the shop and its alternatives evolve, one factor stays a continuing: Marc’s love for the ZX vary of trainers that adidas first launched in 1984 and ran till 1991.
SS19 has already seen the discharge of a particular ZX 10000C mannequin designed by and unique to Overkill shops. For that mannequin, Overkill co-owner Marc Leuschner utilized splashes of vivid color to the uppers and midsoles to craft an attention-grabbing homage to numerous his favorite ZXs from the unique ’84-’91 releases.
The second ZX 10000C Overkill, obtainable through adidas Consortium companions worldwide, presents up a totally completely different tackle the shoe. The colourful panels of vivid coloration are nowhere to be seen, changed as an alternative by a moodier mixture of greys, magenta and blue. The result’s a palette that calls to thoughts the gaming consoles that started to emerge across the similar time as the unique adidas ZX line.
The ZX 10000C Overkill encompasses a numerous mix of pure and technical fabrications embody mesh underlays and webbed Three Stripes, alongside premium suede overlays and strengthened TPU on the ghilly and heel. The shoe additionally encompasses a Torsion bar, the thermoplastic arch assist that has been a mainstay in high-performance adidas footwear since its introduction in 1988. For the brand new ZX 10000C upon which this Overkill mannequin relies, the Consortium group sat down with authentic ZX designer Jacques Chassaing to make sure they captured the qualities of the Torsion system in a shoe that feels not solely reverent to the previous however suited to up to date efficiency.
adidas Consortium x Overkill will probably be obtainable for buy for $160 on April 13, 2019.
